Morrisons Supermarket Bathroom Policy: New Rule Introduced Across 497 Stores

The Morrisons supermarket bathroom policy now includes stoma-friendly toilets across 497 full-sized UK stores with accessible bathrooms.

The new rule means Morrisons has upgraded these facilities with practical features such as wall hooks, supply shelves, discreet bins and mirrors to support people living with a stoma.

The change has been introduced to make shopping more comfortable, private and dignified for customers and colleagues who need suitable toilet access.

Key takeaways:

• Morrisons has introduced stoma-friendly toilets across 497 full-sized UK supermarkets.
• The rule applies to stores with wheelchair-accessible bathrooms.
• Facilities include hooks, shelves, discreet bins and mirrors.
• The policy supports people living with a stoma.
• Morrisons says the change promotes independence, dignity and comfort.
• The supermarket has also worked with Colostomy UK and Edward Mountain.
• Morrisons is also adding NHS cancer awareness messages to selected bath and shower products.

What Is the New Morrisons Supermarket Bathroom Policy?

The new Morrisons supermarket bathroom policy focuses on making accessible toilets more suitable for people living with a stoma. Morrisons has confirmed that every full-sized UK store with wheelchair-accessible toilets will now include stoma-friendly features.

Stoma-Friendly Toilet Facilities

A stoma-friendly toilet is designed to provide extra practical support for people who need to manage a stoma appliance. Standard accessible toilets may provide space for wheelchair users, but they do not always include specific items such as shelves, hooks, mirrors or discreet disposal bins.

Policy Detail	What It Means
Stores included	497 full-sized UK Morrisons supermarkets
Main change	Stoma-friendly upgrades in accessible bathrooms
Main users supported	Customers and colleagues living with a stoma
Wider purpose	Improved comfort, dignity and independence

Support Across 497 Full-Sized UK Stores

Morrisons says all 497 of its full-sized UK branches feature wheelchair-accessible toilets. The latest update means these accessible bathrooms are being adapted further, so they better reflect the needs of people with different medical conditions and disabilities.

Why Has Morrisons Introduced Stoma-Friendly Toilets?

Morrisons has said the rule was introduced after listening to shoppers and recognising that some people face hidden anxieties during everyday shopping trips. A person living with a stoma may need privacy, clean space, disposal options and suitable surfaces to manage their appliance properly.

A retail accessibility adviser explained the issue clearly:

“I often see supermarkets focus on wheelchair access, which is essential, but accessible design has to go further. A customer with a stoma may look perfectly well, yet still need specialist facilities. I think Morrisons’ decision shows that accessible shopping is about practical dignity, not just legal compliance.”

The supermarket has also worked alongside Colostomy UK and Scottish Parliament member Edward Mountain to ensure the upgrades meet the real-world needs of the stoma community.

Reason for the Policy	Why It Matters
Customer feedback	Helps supermarkets understand real shopping barriers
Hidden health needs	Supports people whose conditions may not be visible
Better accessibility	Makes toilets more practical, not just available
Colleague support	Helps staff as well as shoppers

What Facilities Will Be Included in Morrisons Accessible Bathrooms?

The updated Morrisons toilet policy includes several practical features inside accessible bathrooms. These are small changes, but for people managing a stoma, they can make a shopping trip much easier.

Facility	How It Helps Customers
Wall hooks	Allows clothing, coats or bags to be hung securely
Supply shelves	Provides a clean surface for medical supplies
Discreet bins	Supports private disposal of waste
Positioned mirrors	Helps customers check appliances quickly and easily

These features are designed to help people manage their stoma appliance with more comfort and privacy. A shelf, for example, may seem simple, but it gives someone a safe place to put essential medical items rather than balancing them awkwardly.

Key benefits include:

• More privacy when managing a stoma
• Better hygiene during toilet use
• Less stress during shopping trips
• Improved confidence for disabled customers
• More inclusive facilities for colleagues and shoppers

How Will the Morrisons Toilet Policy Help People Living With a Stoma?

The Morrisons toilet policy will help people living with a stoma by making bathroom visits more manageable, private and dignified. A shopping trip can be difficult when someone is worried about whether the toilet will have enough space, somewhere to place supplies, or a suitable disposal option.

For people with a stoma, the concern is not only physical. It can also be emotional. Some customers may avoid longer shopping trips if they are unsure about toilet facilities. By upgrading accessible bathrooms, Morrisons is helping reduce that anxiety.

Customer Need	How the New Facilities Help
Privacy	Discreet bins and suitable layouts support personal care
Convenience	Shelves and hooks make appliance management easier
Confidence	Shoppers may feel more comfortable visiting stores
Inclusion	Facilities recognise a wider range of disabilities

Why Is This Morrisons Bathroom Rule Important for Accessible Shopping in the UK?

The Morrisons bathroom rule is important because accessible shopping should include more than ramps, lifts and wide aisles. Toilets are a key part of the customer experience, especially for disabled shoppers, older customers, carers and people with medical needs.

Not All Disabilities Are Visible

Morrisons has highlighted that not all disabilities are visible. A person living with a stoma may not appear disabled, yet may need access to a suitable toilet urgently. This is why inclusive facilities should be designed around real needs, not assumptions.

A stoma care nurse described the situation in a practical way:

“I have spoken to people who plan every journey around toilet access. I believe these upgrades can give people more freedom because they know there is a safer, cleaner and more suitable space available when they need it.”

Improving Everyday Shopping Experiences

Better bathroom access can improve ordinary routines. For many shoppers, visiting a supermarket is part of weekly life. When facilities are not suitable, people may feel rushed, uncomfortable or excluded. Morrisons’ new approach may help customers shop with greater peace of mind.

What Other Health Awareness Changes Are Happening in Morrisons Stores?

Morrisons has also teamed up with the NHS to add cancer awareness advice to bath and shower products. This is separate from the bathroom policy, but it shows the supermarket is using its stores and product ranges to share health-related messages.

Cancer Advice on Own-Brand Products

The supermarket is introducing nine own-brand bath and shower products carrying messages such as “be body aware” and “know the signs of cancer”. These messages are intended to encourage shoppers to pay attention to changes in their bodies.

Encouraging Shoppers to Contact Their Doctor

Morrisons hopes the campaign will remind people to contact their doctor if something does not feel right. Health messages on everyday products can reach people in a simple and familiar setting, especially when they are not actively looking for medical advice.

What Does the Morrisons Supermarket Bathroom Policy Mean for UK Customers?

For UK customers, the Morrisons supermarket bathroom policy means that accessible bathrooms in full-sized stores should now be better equipped for people living with a stoma. It also sends a wider message about how supermarkets can support customers with different needs.

The policy may be particularly useful for:

• People living with a stoma
• Disabled shoppers
• Older customers
• Carers assisting relatives or friends
• Morrisons colleagues with medical needs
• Customers who need more private toilet facilities

The update is also likely to reassure families and carers who want to know that supermarket facilities can support practical medical needs during a shopping trip.

Could Other UK Supermarkets Follow Morrisons’ Bathroom Policy?

Other UK supermarkets may look closely at Morrisons’ approach, especially because the retailer has described the update as a UK-first rule. Once one major supermarket makes a change like this, it can influence customer expectations across the wider retail sector.

Supermarkets compete not only on price and product range, but also on convenience and customer experience. Accessible toilets are part of that experience.

If shoppers respond positively, other retailers may consider whether their own accessible bathrooms meet the needs of people living with a stoma or other medical conditions.

What Should Shoppers Know Before Visiting Morrisons Accessible Toilets?

Shoppers should understand that the rule applies to full-sized Morrisons stores with accessible toilets. Store layouts can vary, so customers who need specific support may still prefer to check with their local branch before visiting.

Useful steps include:

• Checking the facilities at the local Morrisons store
• Asking customer service staff for help if needed
• Looking for accessible toilet signs in store
• Allowing extra time during busy shopping periods

The policy is a positive step, but shoppers may still find that individual stores differ in layout, entrance points or toilet locations.

How Does This Morrisons New Rule Support Dignity and Independence?

The Morrisons new rule supports dignity and independence by recognising that people should not have to struggle with unsuitable toilet facilities during normal everyday activities. Shopping should be accessible, comfortable and respectful for as many people as possible.

This change is not only about equipment. It is about giving people confidence to visit a supermarket without worrying that their needs will be overlooked.

For people living with a stoma, the addition of shelves, hooks, bins and mirrors may make a real difference to how secure and independent they feel outside the home.

Conclusion

The Morrisons supermarket bathroom policy marks a significant accessibility update across 497 full-sized UK stores. By introducing stoma-friendly toilets in accessible bathrooms, Morrisons is aiming to support independence, dignity and comfort for customers and colleagues.

The move also highlights a wider issue in UK retail, accessible facilities must support different needs, including those that are not immediately visible.

With practical features such as wall hooks, supply shelves, discreet bins and suitable mirrors, Morrisons is making supermarket visits easier for people living with a stoma.

FAQs About Morrisons Supermarket Bathroom Policy

Are Morrisons toilets available in every UK store?

Morrisons has confirmed that all 497 full-sized UK branches have wheelchair-accessible toilets. Smaller store formats may vary, so customers should check directly with their local branch if they need specific facilities.

What makes a toilet stoma-friendly?

A stoma-friendly toilet usually includes practical features such as hooks, shelves, discreet disposal bins and mirrors. These help people manage a stoma appliance safely, privately and comfortably.

Can people without visible disabilities use accessible toilets at Morrisons?

Yes, accessible toilets are not only for people with visible disabilities. Some customers may have medical conditions, mobility issues or hidden disabilities that require suitable toilet access.

Why are wall hooks and shelves important in stoma-friendly toilets?

Wall hooks and shelves provide clean, secure places for clothing, bags and medical supplies. This makes it easier for someone to manage their stoma appliance without stress or discomfort.

Is Morrisons the first UK supermarket to introduce this type of bathroom rule?

Morrisons has described the rollout of stoma-friendly toilets across its full-sized stores as a UK-first rule, introduced after listening to shoppers and working with accessibility partners.

Do Morrisons accessible bathrooms support wheelchair users?

Yes, Morrisons says all 497 full-sized UK stores feature wheelchair-accessible toilets. The stoma-friendly upgrades are being added to these accessible bathroom facilities.

What health campaign has Morrisons launched with the NHS?

Morrisons has worked with the NHS to place cancer awareness messages on nine own-brand bath and shower products, encouraging shoppers to be body aware and contact a doctor if something feels wrong.

How can shoppers find out whether their local Morrisons has accessible toilets?

Shoppers can contact their local Morrisons store, check store information online, or ask customer service staff when they arrive. This is useful if they need specific accessibility support.